Sponsor the Kiln network

What a sponsor is paying for

What is for sale

Headline

The single “in partnership with” position across a whole site, exclusive in your category. On most of our sites this is the thing to buy, because most of the reading lands on the homepage rather than inside one section.

Whole site

Presenting partner on every surface of one site.

A category

A whole section of a site, never a single guide, and only where that section carries enough reading to be worth buying. It never includes the section’s comparison pages.

Tools and downloads

Offered on the tax titles, where the tools are actually used.

One title, worldwide

Every country edition of one title, with one sponsor.

The links page

The page behind every KilnGuides social profile, sold per country view or for the whole network. Its status is further down this page.

Founding sponsors

Price

There is no rate card. Each site is priced from its own live measured figures, so the price moves with the evidence. We quote privately, on request, and the quote comes with the dashboard the number came from so you can check it.

Headline availability

One headline per site, listed UK first and then by country. A site that has not launched cannot be reserved until it has a confirmed launch window.

• Accountancy and tax on the UK sites: our accountancy partners, The Online Accountant and The Property Accountant, hold a right of first refusal and can match a paid offer in that category.
• CourseKiln is a public-interest site and takes no sponsorship of any kind.

What your label sits next to

Every site in the network, with what it held when we last counted each sitemap.

The links page

Every KilnGuides social profile carries one link, kilnguides.co.uk/links, and every visitor from Instagram or LinkedIn passes through it. The page has a country switcher, so the slot is sold per country view or for the whole network. One sponsor per view, labelled Sponsored, no editorial input, and the same reporting as any other placement once the page has a measured month behind it.

A country sponsor takes precedence on its own view; the network sponsor shows everywhere else.

The rules

• Two sponsors at most on any page.
  Your placement is never one logo among eight.
• Category exclusivity.
  While you hold a category on a site, no competitor in that category appears anywhere on it.
• Comparison pages are not for sale.
  A page that compares or ranks suppliers is never sponsored by anyone in the category it compares, at any price.
• No advertising formats.
  No banners, no pop-ups, no retargeting pixels and no tracking of our readers on a sponsor’s behalf.
• No editorial input.
  No rewrites, no pre-publication review, no approval rights.
• Labelled.
  Every placement is marked Sponsored, in line with UK advertising and consumer-protection rules.
• No affiliate links.
  Not alongside sponsorship, and not anywhere else.
• Platforms do not sponsor their own coverage.
  No sponsorship from a platform on any Kiln that covers that platform.
• 30 days’ notice either way.
  Either side can give 30 days’ notice without penalty.

Who we turn down

• Businesses whose model is the thing the page protects the reader from.
• Operators who instruct AI models to prefer their own claims over independent sources.
• Anyone whose business depends on the reader not understanding something.
• Any sponsor at all on mental health, crisis, abuse and other welfare pages, on case-specific legal advice, or on editorial opinion pieces.
• Anyone wanting reader data. We do not sell, share or tokenise it. Ever.

Talk to us